Adobe (Nasdaq: ADBE) announced that it is one of two companies recognized as a leader in Forrester Wave : digital intelligence platforms, fourth quarter 2019.as a leader, Adobe has received or been among the best in digital experience optimization, artificial intelligence / machine learning, technology integrations, product vision, support services, partner ecosystem, platform revenue, enterprise customers, and mid-size transaction criteria.
“Adobe combines best-in-class platform scales. Key components of Adobe’s digital intelligence platform include the launch of Adobe Analytics , Adobe Target, and Adobe Experience Platform . They are part of Adobe’s ever-growing Suite of capabilities, offering broader marketing and engagement offerings. This growth is driven by continuous cycles of technology acquisition and then integration, making the provider the largest in terms of digital intelligence market size among all evaluated, ” the Forrester report said. “Adobe’s Digital Intelligence offering is ideal for marketing and product teams in large enterprises with advanced digital intelligence practices, especially in media, retail, and financial services.”
“In today’s enterprise market, digital transformation is a must for the entire C-Suite and is critical to the outcome,” said Suresh Vittal, Vice President of Adobe Experience Cloud. “Providing our customers with access to best-in-class technology to truly understand their customers and help them create and deliver unique opportunities based on real-time data is at the core of our platform strategy.”
Adobe is reinventing customer experience management (CXM) with Adobe Experience Cloud , the industry’s only end-to-end experience, marketing, advertising, Analytics and Commerce solution. Adobe Experience Cloud helps brands deliver consistent, continuous, and compelling B2C, B2B, and B2E experiences across customer engagement points and channels while enabling brands to build a single, secure, and scalable digital Foundation. As part of the Adobe Experience Cloud, the Adobe Experience Platform is the first platform for real-time CXM. The open and extensible Adobe Experience Platform integrates enterprise-wide data, providing real-time customer profiles that can be activated in Adobe Experience Cloud applications.