SAN JOSE, CA – November 21, 2019-Adobe (Nasdaq: ADBE) has announced that it has been recognized as a leader in Forrester WaveTM: digital asset Management for customer service quality, Q4 2019. The report assessed 14 selected suppliers on a comprehensive set of 28 evaluation criteria in the categories of current supply, strategy and market presence. In addition to being named a leader, Adobe ranked first in the current offerings category and received the highest rating in the market presence category.
“As [Adobe] evolves into a cloud environment, it is also turning its attention to lucrative deals for medium-sized businesses that require a lighter approach from professional services. Adobe has made a big bet on its intelligent capabilities, such as trainable AI and auto-clipping, which help cope with content scaling, ” the Forrester report said. “Adobe’s strengths include robust support for core DAM capabilities under the umbrella of library services, highly differentiated video and 3D content support relevant to retailers and manufacturers, and a clean user interface requiring minimal training.”
“Consumers today have a great choice. Research shows that they make buying decisions based on their experience with the brand. To stay competitive, it’s critical for companies to deliver a consistent, personalized, and dynamic experience at scale, ” said loni stark, senior Director of content and Commerce at Adobe. “Adobe Experience Manager has helped brands of all sizes succeed in customer service quality management (CXM) and achieve the flexibility needed to ensure that optimal content delivers the interaction between product, purchase, and loyalty.”
Adobe Experience Manager, part of the Adobe Experience Cloud, enables marketers and it professionals to develop and deliver quickly adaptable capabilities for any endpoint in a customer’s journey, including websites, mobile devices, IoT devices, and more. Its Adobe experience Manager Assets digital asset management application provides global organizations with the tools they need to centralize creative and marketing digital asset operations with optimized AI-based workflows. Adobe Experience Manager Assets is used by the best brands in the world to manage digital assets to provide exceptional customer experience including Under Armour, Orvis, TechStyle, Informatica, Microsoft, Silicon Labs and T-Mobile.